QR (Quick Response) codes have been around since 1994 but have only recently become popular with consumers, especially in the United States. QR Codes are now being seen everywhere from retail stores to advertisements in newspapers and magazines to billboards to coupons to business cards to direct mail marketing pieces to billing statements. With the increased use of smartphones utilizing the camera and a downloaded application, many consumers can now scan QR Codes thus they are becoming more effective among marketers. What exactly is a QR Code?