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I don't just hate spam, I really hate spam. No, I'm not talking the kind you eat although it too isn't exactly great, but I'm talking about mass unsolicited email spam. Now I know that not all email marketing is spam and that there are many companies out there that take the time to qualify their lists, personalize the emails and send out a quality product, but I think the majority of email marketing is done blindly by sending off tens of thousands or hundreds of thousands of messages in hopes of getting some to bite. Here is the opening sentence of a recent email I received and it happens to be the one that caused me to write this post.
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