What is Direct Boost?

Instead of just sending out a traditional solo direct mail campaign, Direct Boost combines your direct mail with 7 digital technologies to create an omni-channel experience that increases your return on investment by reaching your target audience via multiple channels simultaneously.

How does it work?

Your direct mail pieces are mailed out to your mailing list. Then Direct Boost touches your audience simultaneously across the web while tracking engagement – including visits to your website. We provide a custom dashboard so you can easily track all of your campaign’s performance in real-time!

The 7 digital technologies of Direct Boost include:

	SocialMatch – Deliver ads on Facebook & Instagram to your mailing list before your mail is delivered
	Mail Tracking – Track and record exactly when your mailing hits mailboxes on a per piece level
	Informed Delivery – Your mail piece is accompanied by a full color, clickable ad within the grayscale email preview sent by the USPS
	Call Tracking – Real time updates and recordings of every call you’ve received as a result of your mailing
	Online Follow-Up – After leaving your website, prospects will see your ads throughout the Google Display Network, driving them back to your website
	Social Media Follow-Up – Continue the touch points of your ads by displaying them on Facebook and Instagram feeds
	LEADMatch – Track and record anonymous website visitors as a result of your mailing AND mail to website visitors who came not  as a result of your mailing

Finally, complete attribution to you direct mail marketing campaigns!

Want to see how it all works?  Schedule a time below to speak with a member of our team to learn more.